A message from Brent Binions, Chartwell’s President and Chief Executive Officer:
What is an aggregator? An aggregator is essentially a website or organization that promotes a group of companies as part of a sales relationship in return for a fee. In seniors housing these aggregators generally make themselves out to be placement agencies that offer impartial advice; however, in practice, these agencies will only recommend retirement homes to you that pay these agencies a fee for such referrals. As a result, if you only use an aggregator when searching for a retirement home, you will not receive information about all of the choices available to you.
Despite being the largest seniors home operator in Canada, Chartwell does not generally engage in the use of external aggregators, and I’d like to explain why.