Online Marketing Aggregators: Consumers Should Be Aware

A message from Brent Binions, Chartwell’s President and Chief Executive Officer:

What is an aggregator? An aggregator is essentially a website or organization that promotes a group of companies as part of a sales relationship in return for a fee. In seniors housing these aggregators generally make themselves out to be placement agencies that offer impartial advice; however, in practice, these agencies will only recommend retirement homes to you that pay these agencies a fee for such referrals. As a result, if you only use an aggregator when searching for a retirement home, you will not receive information about all of the choices available to you.

Despite being the largest seniors home operator in Canada, Chartwell does not generally engage in the use of external aggregators, and I’d like to explain why.

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Residents celebrate Easter at Chartwell with family, food and fun

Residents celebrate Easter at Chartwell with family, food and fun

Easter is quickly approaching, and many residents living in Chartwell retirement residences are looking forward to a fun-filled day. A number of retirement communities are celebrating with their own twist on traditional holiday celebrations, bringing together residents and their families and friends. Chartwell Robert Speck, Wynfield and Deerview Crossing shared the exciting events they have planned for the joyous occasion.

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Chartwell continues to Make Us Part of Your Story

Chartwell Retirement Residences is writing a new chapter in the lives of Canadian seniors. That’s the message behind its brand image and communication platform. The 2015 campaign is a follow-up to Chartwell’s highly successful 2014 Make us part of your story campaign. While last year’s initiative featured first-person accounts from residents, this year’s stories also include Chartwell employees who play such a fundamental role in the lives of residents. The campaign is once again based on a simple, inspiring observation: The high level of respect and admiration everyone at Chartwell has for the unique people who choose to live in their residences.

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Living our values

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At Chartwell, our values and our vision represent the cornerstone of our commitment to providing a happier, healthier and more fulfilling life experience for residents. That is why we encourage employees in our residences and corporate offices to embrace every opportunity to make someone’s life better and to exemplify our values of Respect, Empathy, Service Excellence, Performance, Education, Commitment and Trust on a daily basis.

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5 easy ways to conserve energy in honour of Earth Hour

5 easy ways to conserve energy in honour of Earth Hour

On March 28, people all over the world will be turning off the lights in their homes in an effort to conserve energy and bring awareness to climate change. Many businesses and homeowners across Canada will be participating in the World Wildlife Fund (WWF) initiative, Earth Hour, by shutting off their non-essential lights from 8:30 – 9:30 p.m. that night. The Earth Hour campaign started in Singapore back in 2007 and has since garnered participation from more than 162 countries and territories and 7,000 cities and towns worldwide.

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Chartwell residents work toward ‘Fit Minds’

Chartwell residents work toward 'FitMinds'

Chartwell Retirement Residences has rolled out a new intellectual program that gives seniors’ cognitive skills a workout: it’s called Fit Minds®, and it’s a weekly opportunity for residents to engage in stimulating social activities that improve their brain health. By participating in games and activities, seniors can boost their mental processes while still having fun. On March 26, Chartwell Stonehaven Retirement Residence in Kanata, Ontario, will be hosting an event to launch the national program and encourage residents to participate.

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Attend Chartwell’s National Open House on March 29th

Mar 2-3 seniors

If you feel your loved one could benefit from living in a retirement residence, there’s no better way to explore the option than to schedule an in-person visit at a local retirement home. Doing so will provide you and your loved one with insight regarding what it’s really like to live in a seniors’ community, as well as help you to determine if a retirement living lifestyle is a good fit for your loved one’s needs. That’s why Chartwell Retirement Residences is hosting a National Open House on Sunday, March 29 from 1-4 p.m. at all of its retirement communities across Canada.

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Customer Service Spotlight: Isabel Andres, Guest Attendant

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My day always revolves around my residents. In the morning, my first priority is to tend to those who need a bit of extra help getting ready. Making sure everyone is well looked after and ready to start a fresh new day is my main goal. After that, I begin with my guest attending duties, which may include assisting a resident down to the dining room for meals or escorting them to their favourite activities.

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Seniors prove it’s never too late to follow their passion

Staying active is the key to a long, happy retirement.

Retirement is the perfect time for older adults to rediscover old hobbies or form new ones. Whether it’s a physical activity or one that’s more cognitive in nature, it’s a healthy way for seniors to stay active and express their creativity. Two older adults – one stylish woman in her 80s and an artistic man aged 101 – prove that age truly is just a number.

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